We utilize the following principles in all of the websites that we design. One way a small business can improve its performance is to maintain an outstanding Web site. To avoid having a Web site that turns off customers rather than attracts them, ask yourself the following questions:
Why do we have a web site? What is it used for?
Whether you are planning your Web site or already have one up and running, it is important to have clear concise goals. Is your Web site used for sales, information, customer acquisition, promotion or for other reasons? By maintaining your focus, you can deliver a more powerful message to your customers.
Is the content of the site fresh?
If you want visitors to return to your site, you need fresh content. Your Web site should be refreshed regularly with new images, product information, articles of interest and any other helpful items for your customers. Adding a "What’s New" section is one way to get your customer’s attention. Something as simple as seasonal or holiday graphics as part of your logo subtly lets your client know you care about your web site.
Is the site simple to navigate?
If customers have to search high and low to find a particular item on your Web site, chances are good that they will give up the chase before they reach the page of interest. Getting from point A to point B on your site should be as simple as a few clicks. If navigating to a page requires an excess number of clicks, your customer will get lost and frustrated. As a rule of thumb, try to keep all items within four clicks from your home page. Also, every page on your site should have a link back to your home page to prevent customers from getting lost.
Do we need a FAQ's page?
If you notice that customers repeatedly ask you the same questions about your business, create a FAQ (frequently asked questions) page. If you use your site to sell products, consider answering questions about pricing, availability, shipping options, and your return policy.
Does the site make our business look amateur?
A sure sign of an amateur Web site is one that features all sorts of animated images, scrolling texts, sound files and flashing colors. Customers come to your site to learn about your products or service, not to see bells and whistles. By toning down the graphics and fancy technology, you will make your site more enjoyable for your customers and reduce your download time.
Do we have a No-Tolerance Policy for Errors?
To give your site the professional look it deserves, make sure you take the time to go through your site and search for errors and bugs. Be on the lookout for missing links that go nowhere or result in error messages. In addition, use the dictionary or a spell check feature before putting any articles on your site. Typos and poor grammar only can hurt your business, so avoid sloppy content at all costs.
Domain Name Registration and Hosting
We have resources – CPU, memory, entry processes, I/O – at the ready for when you need them (we'll alert you when you're close.) Or you can really stay on top of things through our robust stats dashboard. Either way, leveling up is a one-click affair.
It’s hard to believe anyone would want to harm your website, but they do. Thankfully, our security team is on the job 24/7 to meticulously monitor, thwart suspicious activity and deflect DDoS attacks.
What is hosting?
Without hosting, no one can see your website. To get your website online, you need to marry up your hosting with a domain name and then upload your content. Easy, right? Right, thanks to: 1-click setup, generous storage & bandwidth, easy, on-the-fly resource upgrades and 24/7 security monitoring.
Search Engine Optimization (SEO)
When people search for you online, make sure your site shows up.
What is SEO, and why is it important?
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. SEO involves editing the website's HTML code and content to make it more search engine friendly, and then promoting the site to increase its relevance on the Web.
Once search engines are alerted to your website's presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website displays on a search-engine result page.
The page content (text displaying on a Web page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site's keywords as possible.
Some search engines, including Google®, pay particular attention to the number of websites linking to your website when determining the importance and ranking of your site. These external links are called back links.
Why should I care about SEO?
You've heard the phrase "Location, location, location!" and its importance when shopping for business real estate. The same applies to the placement of your website on search engine result pages. According to research, the higher your site is listed as a search result, the more traffic you're going to get.
Quality traffic means increased revenue and more publicity. Search engine traffic can lead to an organization’s success or failure.
The goal of SEO is to land your website in the top few pages of search pdat results page. This is not easy. It takes a lot of time and constant tweaking to increase your search engine rankings.
To assist you with the process, Search Engine Visibility guides you through optimizing your website for search engine inclusion. Search Engine Visibility analyzes your site by applying various rules based on what search engines see when they visit your site. Search Engine Visibility reports the results of the analysis, and suggests measures you can take to improve the optimization of your site.
Visit our Blog....
Visit our Blog where you will find a few examples of our high quality work, in various stages of completion, with more to come in the near future.
Since there is a virtually unlimited number of factors involved in the pricing of any given design or complete website please visit our contact page for a free consultation.
The purpose of a website is to sell something, either your services or your product. Typically the purpose of a website is to provoke the visitor to contact you so they can one day end up giving you money.
Takeaway: Here’s how you know you’ve visited a great site. Not when you think, “Wow! What a great looking website!” but when you think to yourself, “Wow! I need to get that product or service!” Reach out to us today so that we can provide that for you.